“Click here” for basic SEO

In the office on Friday, I was talking about web site content, more specifically about links and SEO. I discussed the most basic element of SEO, link text. The link text contains the keywords that Google, Bing, Yahoo et al use to match your search query to their web site. The more links to a page with the same keywords, the higher up the ranks it goes.

So, sounds pretty obvious that you should have searchable keywords in your links. But what do most people do? Well, you mostly see something like “Click here to see…” which to a search engine explains nothing about the target content. If you search Google for “click here“, you get 872,000,000 results, most of which point to Adobe Reader!

Click here on Google

So, a very simple tip: Don’t use “Click here” in your link text.

If your link text matches the content of the <h1> or <h2> tag on the target page, you also get a rank boost as these headings telegraph that the content matches the link, making it a trusted link, rather than just spam or “Google bombing“.

It’s hard to underestimate how important SEO is for a web site. With billions of pages now floating around the Internet, if you don’t appear on the first few pages of Google for your targeted search, for all intents and purposes, you don’t exist.

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Steve Workman

Steve is an engineering manager at Maersk, and organises BerkshireJS. He has also worked at Yell and PA Consulting and is a former organiser of London Web Standards

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  1. Carolyn said:


    Did you know you’re listed as a “founding partner” in a site owned by a man named Tony Seruga?

    PageOneā„¢ Internet founding partners, including Internet pioneers Stephen J. Garfield, Joe Elkin, Steve Workman, Terry Drayton and Jimmy Maddox, started the company in mid 2008.

    I know that Jimmy Maddox has nothing to do with the company. Tony Seruga conned me and a lot of other folks out of a lot of money, so I’m wondering if he’s being truthful in listing you as a partner?

    The page is here: http://www.pageoneinternet.com/about.html

  2. Steve Workman said:

    Hi Carolyn,

    I can simply confirm that I am not that Steve Workman. I’ve been at my current company since 2007 and have never heard of Tony Seruga.


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